We are currently making the last-minute preparations for our Marketing Challenge tomorrow at County Hall which we are very excited about. The Challenge will involve teams of 6th form students from across the County competing in a ‘pitch’ before a panel of experts from the Chartered Institute of Marketing and Bamzonia. They will have to design a Marketing Campaign about Payday Loan schemes – the twist being that they can chose to be ‘For’ or ‘Against’.
Recent research by Santander shows that over 1 million people use payday loans each month to pay their bills, etc, as, in the current financial climate households struggle to manage their bills from one month to the next. As part of their preparation for tomorrow’s Challenge students will have been researching Payday Loans and will either devise a marketing campaign to encourage their peers to make use of them; or a campaign to raise awareness amongst their peers of dangers associated with such loans. There will be cash prizes for the winning ‘pitches’.
We are really looking forward to viewing their entries – and as always, glad someone else has the challenge of doing the judging!
No comments:
Post a Comment