Kate Stone showcases her passions for printing and electronics at the TED@Amsterdam conference. She shows how she has managed to incorporate both with innovative products that combine printing and digital electronics. Kate is the Founder and Managing Director of Novalia, a company that specialises in interactive printing.
The team at Novalia have also released a project to create a poster, with a printed smart-phone-like touch capacity. The user simply touches the poster and hears the sounds. The project offers two different versions; the first connects via Bluetooth to an app running on a smart-phone or tablet and plays the sounds wirelessly through the device. The second is a standalone version that plays the sounds straight out of the poster. Imagine sampling a song from a new album from your favourite band from their poster, downloading information about a new product to your phone from the touch of a shop display or a printed advert with a build-in social media sharing button - the possibilities are endless!
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