SATRO has
worked in partnership with sector-focussed integrated communications agency
Embrace, who generously created a new visual identity for the charity on a
completely pro-bono basis. Our new look incorporated the concept of ‘starting
the chain reaction’. It was precisely this which introduced us to Embrace – a
conversation with a volunteer, who then talked to her husband, who turned out
to be Creative Director of Embrace, Andrew Patterson. And a few months on, a
new-look SATRO.
Here’s what Andrew has to say about why he got
involved with SATRO:
“My wife was in touch with SATRO via networking to help with a video,
and my kids were involved in SATRO workshops at their school. Both were really
impressed with the ambition and the ability to bring STEM to life and I wanted
to help SATRO reach a wider and relevant audience and communicate what they had
to offer. By
looking at their identity we wanted to visually and verbally capture the energy
and excitement of all those involved, from the kids to the volunteers, creating
a spark and starting a chain reaction. As
designers and creatives we are always looking for the latest and freshest ideas
and we are glad to help in the search to inspire the next generation of
engineers and creative thinkers.”
With more
than a nod to the complex and clever work of Heath Robinson and Rube Goldberg,
our new look reflects how a mix of sciences transfer an object from one place
to another.
SATRO, CEO Dr Beccy Bowden explains “I’m absolutely delighted by the new branding that Embrace have
come up with for SATRO – it superbly captures our purpose. SATRO’s
events and programmes for young people often result in them successfully
achieving goals they couldn’t have anticipated, or spark interests they
couldn’t have imagined. We aim to light
the ‘blue touch paper’ of aspiration to spark off chain reactions in young
people which will result in successful and rewarding careers for them. A
bit like our new logo, who would have thought that a chance meeting with
members of the Embrace team several months ago would have led to such an
exciting outcome. The whole Embrace team have been a delight to work with and
really understood our ethos from the start – we are blown away that thanks to
their generosity in gifting their time to us, a small charity with no funding
to spare has ended up with an outstandingly professional new brand that will
give us a huge boost as we start the next 30 years of inspiration!”
